And, your real estate bio is something potential clients will definitely analyze before they hire you. This is why you need to learn how to write a killer real estate bio that you’ll proudly present on your website.
Below, you’ll find the ultimate guide for writing a real estate bio that stands out from the rest. Let’s take a look.

Chances are most of your potential clients aren’t going to read your real estate bio top to bottom. Instead, they’ll check it out and if they’re not immediately impressed, they move on to the next person.

This is why you need to open strongly.

That implies following these simple rules:

• avoid long, poetic introductions
• get straight to the point
• open with your real estate experience

The most important information they’ll want to read about is your real estate experience. So, answer these questions in the opening paragraphs:

• How long have you been in this business?
• How many real estates have you sold?
• What makes you a strong professional?

This is a great way to hook potential clients to read the rest of your bio and see just how great of a choice you could.

Then, you can rest assured they’ll read the rest.

When people are looking for a realtor in a specific city or area, they prefer an expert who really knows their way around it. And, realtors with any local experience are always more welcome.

So, make sure to state what is your personal connection to the community you’re operating in. There can be numerous cases:

• you were born and raised there
• you went to school there
• you used to live there as a student

You can even share a favorite memory of this place, just as a nice detail.

Make sure you fit like a piece of a puzzle into the big picture of the community. Share these personal details to have potential clients trust you more.

Anyone can go ahead and write “I dedicate myself to every client” or “I provide highly professional services”. But, you’ll need much more to impress potential clients and have them separate you from the rest of the realtors.

This is why you need to show your uniqueness.

That means you’ll want to talk about:

• a specific way you work with clients
• your strongest skills
• your passion
• peculiarities about your techniques and strategies

Think about your previous experiences and find what makes you a truly successful realtor. Then think of the best way to state it in your bio.

There’s nothing wrong with backing your claims with numbers and statistics. Don’t hesitate to share the numbers you’re proud of:

number of happy clients
your ranking among other local realtors
average time necessary for you to find the perfect home for a client
Use numbers and statistics to make your bio stronger and more professional. They’ll be a great signal of a rich experience and years in the business.

Bonding with potential clients on a personal level is always a good idea. This way, if they’re reading more bios, yours will be one of those they remember best.

So, try including an engaging and memorable story they could relate to or enjoy hearing about. The story can cover details such as:

• what inspired you to become a real estate agent
• how you sold your first real estate
• who inspires you to be the best
• your vision for the future
• your favorite anecdote from a sales

Whatever you decide to share, make sure it’s a personal detail that is related to who you are as a real estate agent today.

Potential clients will love bonding with you on this level. This will be a significant boost for them to choose you as their realtor.

Your bio is not just about what you write, but how you write it as well. You don’t want to overdo it and go on praising yourself indefinitely. Instead, you need to show humbleness.

That means your bio should be short and concise.

Here’s what to do:

• make each sentence count
• only share valuable information
• avoid redundancy
• write brief but informative sentences

It would be ideal to keep your real estate bio up to 500 words long. This will give potential clients enough information but won’t make them feel like you’re in love with yourself.

Don’t let yourself post your real estate bio to your website before you proofread it. You don’t want all your efforts to be in vain just because there’s a typo in your bio.

Proofread to remove:

• grammar mistakes
• spelling mistakes
• punctuation mistakes

Use a proofreading tool or look for academic paper help companies  that can help you edit and polish your bio.

You want to make sure your real estate bio makes a great first impression on potential clients. If you manage to do so, you’ll have more live meetings and opportunities to win them over in person.

Use the tips we’ve shared above to write a killer real estate bio and use it to attract more and more clients every day.

 

*This article was first posted on Hoppler